1. What to optimize against: what your target objectives are and how you can measure them (sell as much as possible with maximum margin by a pre-determined date).

• What metrics you need to measure and consider when making markdown decisions:
  • Seasonality – when does the item you are marking down normally sell
  • Elasticity – How reactive are consumers to price change on your item

• What rules and constraints you need to consider for markdowns:
  • Do not touch periods
  • Price ladders
  • End date
  • Buy back price

• Based on your target, metrics and constraints, what you need to model to choose your best options.

• Finally: how do you measure progress and success of markdowns against your KPIs?

With the above skills in hand, you will be able to successfully take control of your markdowns and achieve your targeted goals measured by relevant KPIs to secure your business.

This webinar was held on Wednesday, May 6th at 10 am Eastern US Time which is 4 pm Central European Time. If you want to watch it, please click on the button below.