This new Oracle Retail global consumer study challenges retailers to adapt to modern retail market. The report defines how to succeed in today’s retail market without limits, influenced by a modern adaptation of Scottish economist Adam Smith’s theory of the “invisible hand” – convenience.
• Learn, Adapt, Execute: lessons on how to succeed in today’s global retail market without limits or borders
• Today’s “invisible hand”: the need for convenience fuelled by technological advancements
• Results from Australia, Brazil, China, France, Germany, India, Japan, Russia, the UK and USA